Digital Asset Management
ONE PLACE FOR ALL DATA
Digital asset management (DAM), also known as digital asset software, helps organizations store, organize, find, retrieve, and share data from a centralized source.
A digital asset platform facilitates collaboration and file-sharing of assets. Digital assets can be audio files, images, videos, presentations, or any branded media or content with licensing requirements or usage rights
What is a digital asset?
Digital assets are assets that are stored in a digital format. Nowadays we observe the increasing numbers of types and cases of usage of digital assets. Each department of the company may have a specific type of digital asset.
For example, the marketing department may produce photography, logos, illustrations, commercials, content for social media, and videos. On the other hand, designers may create all files after Photoshop, InDesign, animations, audiovisual media. Business development specialists also use spreadsheets, digital paintings, and word documents.
For all these files, we can apply the definition of the digital asset.
Digital asset software
Digital asset management (system or software) is a structure that allows an organization to store, organize, find, retrieve and share its entire digital content catalog.
Contractors, employees, clients, and key stakeholders can have access to their entire digital content including videos, pictures, presentations, and documents and media.
Numbers in DAM
Benefits of digital asset management (DAM) software
Google your digital asset files in your local tool
It can be easily found in a central location
Save time working with the files
Timesaver for department’s productivity
Unite workflow
Manage your teams, and the ineffective files work
Files hardly get lost or misplaced
Forget about duplicating, using the expired license, and messing in files.
Security
Give opportunity to work with the sensitive information only for authorized persons.
Brand management
Manage your media and protect it by watermark
Features of a DAM platform
Data Formation
This entails bringing in data from either analog or digital sources for encrypting, scanning through, and recognition. These analog sources could be from analog recordings, which make use of signals for transfers, while digital sources include all forms of text documents, audio files, or pictures. DAM software also helps transform any of the imported formats as a new object. This helps serve creative purposes
Controlling Access
A Data Access Management System also performs security functions, limiting access to its contents. This makes sure that those who should not have access are prevented from doing so as not to alter contents negatively. For example, limiting digital content could corrupt or even erase it. It does this by employing password authentication or letting users log in to the database just once
Controlling Version
This refers to system actions that manage changes made to programs and documents. A DAM can also serve this function by monitoring modifications made to later versions of various digital assets and ensuring they can be reversed. For instance, if newer versions removed certain features of the older one, DAM systems can help revert to the old version
AI Tagging
- Many common objects in your images, like people, buildings, emotions, etc can be recognized via Google Vision service;
- AI acknowledges dominant colors, image duplicates, and similar images and auto-tags them;
- Face recognition. You need to tag the person only 3 times, and then the software will automatically admit and stamp all photos with this person in the archive;
- Detects location names based on GPS information. (Registered in our roadmap. Subscribe to get a notification when it is available).
Indexing and Sorting
This is one of the major functions of a DAM software system. They make assets readily available by providing a searchable guide that will assist with accessing data efficiently. This is one thing that makes digital assets readily available for use at any point in time. There is a directory that represents how each asset is organized and arranged. This directory or catalog of images could contain tags, filters, or a search bar feature that aids in easy access
Built-in integrations
The digital asset management solution has built-in integrations with a range of external systems. Besides this, it can be also integrated with virtually any system via API, Export SDK, or XMP metadata. You can integrate your DAM with an Adobe Creative Connector, Adobe Illustrator, Photoshop, or marketing tools.
Automated Workflow
Digital assets depending on what use they are to serve, go through different phases. These stages could run from generating, editing, installing, assembling, implementation, and distributing. All these do not have a specific order they need to take place in, but they are all interconnected and will be employed for use at various times
Storage
A DAM gives companies true digital asset storage for unlimited files, of any size, in one secure, cloud-based location.
Library or archive
DAM is used as massive storage for digital assets (images, videos, files). It helps store them till the demand for them arises
DAM software Tools for teams
Marketing Teams
With our tool, you can:
1. Find the necessary media in the system in seconds;
2. All materials will be in one place without endless folders on the server and in manager's computers;
3. You can work with any image in Photoshop and InDesign and see all versions and changes.
Creative Services
With our tool, you can:
1. Work in teams to create creatives and advertisements;
2. Make creative changes to images while keeping the original photo;
3. See who, when and what changes are made to the image;
4. Structure the work of creative specialists.
Design
With our tool, you can:
1. Work in photoshop and InDesign;
2. Keep track of image licenses;
3. Find images quickly;
4. Sort images by color and shade;
5. Find images with certain people;
6. Find images in a specific location.
GIS Specialists
With our tool, you can:
1. Create a centralized repository for all your digital assets that anyone can access;
2. Use descriptive tags or visual location-based search tools to quickly find all photos taken in a specific region or location;
3. Protect and secure your data. DAM software is a safe place to store your media: hidden architectural communications, evidence of violations, aerial photos, and more;
4. Link images with corresponding documents and quickly access them;
5. Use the platform to recognize GPS metadata in your images and automatically display them on a map. You can also quickly stamp photos with GPS coordinates by dragging them to the map
6. Benefit from extras. DAM software supports ArcGIS, OpenStreetMap, and Bing maps
7. Use your existing ArcGIS corporate license;
8. Track changes in specific locations within a certain period.
Brand Management
With our tool, you can:
1. Control the use of branded images;
2. Provide access to materials at your discretion;
3. Create branded images.
Digital Marketing
With our tool, you can:
1. Structure creatives and advertising posts;
2. Provide access to the publication only to the colleagues you need;
3. Control the relevance of the logo, watermarks, image licenses;
4. Store everything in one place and quickly find it if necessary.
Sales
With our tool, you can:
1. Share product collections with your clients using web links and avoid the frustration of clients being unable to download large files (PDF, Video) due to size limitations;
2. Access your sales collateral and presentations using your phone outside your office;
3. Monitor important changes. Catalog and keep relevant information about your sales portfolio. For example, avoid having images on your website of products no longer for sale;
4. Mark required images during your presentation to retrieve them quickly for the next client visit.
Video and photo production
With our tool, you can:
1. Find the right videos quickly by using tags and metadata and having quality video thumbnails;
2. Use DAM software as a centralized repository for all your corporate media files, so anyone on your team can access them;
3. Reuse your existing video materials saves you tons of time. You don’t need to reshoot videos, edit them, and go through the approval process again, just because you can’t find the right video;
4. Designers can find more inspirational designs and videos by having them in a centralized library;
5. DAM software can be installed on your local corporate file server. There is no cloud, no expensive storage space, no internet bandwidth limitations;
6. DAM software supports 200+ video / audio formats and codecs: MOV, MPG, MKV, MP3, WAV, AVI, H264, H265, and more.
DAM software Tools for industries
Environmental
You can work with your file storage from anywhere globally using advanced tagging capabilities and creating any materials
Educational
You can use a single base of materials, regardless of location, and create a brochure for applicants in one tool
Entertainment
You can manage different images and videos from various photographers in one smart software.
Architecture, engineering, construction and real estate companies
You can quickly search images, drawings, and technical documentation and then rapid view files using a thumbnail. And don’t forget about our AI geotagging feature
Agencies
You can store many files with actual licenses to create marketing materials in one place
Government
You can manage the history of many projects in one secure system.
Client feedback
Daminion has helped our business become significantly more efficient. Each employee spends less time searching through folders and more time growing the company. As a systems director, it gives me a nice clean feeling to know all our media is properly organized and able to be located within a few short clicks
Daminion gives our teams the tools to find their own resources so they don’t take up other people’s time
Before Daminion, the marketing team had to go through folders manually to find the right files as the search function was practically useless without the right tags. Now, when we have Daminion the required files can be found in a matter of seconds
