I help companies bring still images to life in the reader's mind. Evoke senses, provoke emotions — this is how I use the written word to convey the worth of a $5,000 chair or a $1,000,000 corporate travel package. In doing this since 2015, I’ve learned a crucial lesson: the most compelling stories grow from the most organized asset libraries. My writing on DAM explores that essential link between process and profit.