When marketing a tourism destination or experience, images and video are crucial! Above all, what makes potential clients burst with wanderlust? Marketing teams in tourism need a DAM to find those breathtaking, flawless images of prime travel destinations.
You already invest a lot of money in your digital assets. Why spend more on another system? To maximise their value. Make life comfortable working with them. And yes,
Does a DAM system benefit my marketing?
In short, the most valuable resource at your disposal is time. Imagine a world where your workforce has extra time in the workday. Time to spend on creative tasks, planning, management and strategy. A marketing team in tourism need a DAM to save them valuable time!
DAM systems are made for sharing content. So your library of digital assets must be quickly and easily accessible. Your partners, clients and your marketing team need access to your creative content.
Find the right image to use
Imagine you are marketing a trip to Paris. In all likelihood, you have images of Paris in many different contexts. For example accommodation, activities, excursions, cultural and historical landmarks.
Without a DAM you have to search through files upon files. After all that searching, then choose an asset based on what you see. Daminion allows you to filter down your results with a high-performance search tool.
Tag all your assets with keywords, categories and descriptions. For instance, imagine searching for an outdoor café. It must be
It is also worth mentioning that you can share collections of images.
Stay up-to-date with the trends
Marketing holidays, trips and experiences to travellers needs up-to-date images. It’s vital that they are current, high quality and visually exciting. Tourism trends evolve, and destinations adapt to these trends. Consequently, a photo taken last year of a popular destination could be outdated. This is enough to deter prospects who are spoilt for choice.
Additionally, Daminion imports all embedded metadata. This means you don’t need to re-enter copyright information.
A system like Daminion gives you a virtual timeline. As a result, you can isolate years and seasons. Then look at them from beginning to end and select accordingly.
Social media made easy
Social media and marketing go hand in hand. You undoubtedly spend a lot of time sharing content and images. We have to use different social media channels. Consequently, each channel requires different formats and sizes. For example, take Instagram. You select your best photo. Then load it to Instagram only to find cropped and zoomed! Where is the result that you were after?
With a DAM system like Daminion, you can export your images to any preset format. Create and save presets for any platform!
Let’s talk about your business
OK, you are inspired by the idea of a DAM. Or, maybe you feel that your marketing team in tourism need a DAM. We would love to hear from you!