Keeping 120,000 Creative Assets Organized for Client Work

POLAK and FRIENDS is an advertising agency based in Salzburg, Austria, working with both national and international clients. The team specializes in creative marketing and advertising for industries such as trade, tourism, manufacturing, services, and media, supporting a wide range of brands and campaigns across print and digital channels.

With ongoing client projects and frequent photo shoots, the agency’s archive grows continuously—making reliable organization and fast retrieval essential to everyday work.

As a creative agency, POLAK and FRIENDS produces a high volume of visual content for brand design and campaign work. Their archive includes photos for print, web, and press—plus ongoing incoming material from shoots and client work. The challenge wasn’t just storing files, but keeping a clear overview as the collection grew day by day, while still being able to locate the right visuals quickly when a campaign, press request, or client revision came in.

The team needed a solution that would help them sort and evaluate large batches of images, connect assets to specific jobs, and store reliable usage and copyright information that would remain clear even years later.

Daminion gave the agency a professional, structured way to manage a fast-growing library of approximately 120,000 photos and videos. The team uses it to keep the archive searchable, sort and assess photos efficiently, and maintain a clear structure across multiple use cases—print work, online campaigns, and press materials.

One of the key workflow improvements happens right after a shoot. Photographers typically deliver large batches of images in several resolutions (RAW, print, web). With Daminion, the agency can quickly screen, rate, categorize, and select the best images before sharing them with clients—without the process turning into a manual folder hunt.

Daminion also helps them label images with copyright and job-related information, reducing confusion later and making long-term reuse safer and easier.